The 2020 Election: Close-Reading Candidate Announcement Videos

From “Eisenhower Answers America” (1952), the first televised political ad.

Candidate announcement videos can be among the dullest artifacts of an election, usually generic aerial shots of Iowa corn fields and small Midwestern towns, The Candidate striding boldly down a street or onto a stage, their gaze pointed up and outward as they spout via a voiceover various platitudes about freedom and democracy and whatever else happens to be the buzzword of the…

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